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Work and Occupations, Vol. 33, No. 4, 429-463 (2006)
DOI: 10.1177/0730888406293917

Rethinking Occupational Structure

The Case of Web Site Production Work

Amanda Kidd Damarin

Georgia Institute of Technology

This article addresses the structure of occupations in flexible work settings by examining the case of Web site production. Web work does not exhibit traditional occupations: Rather than falling within bounded task jurisdictions, Web jobs and careers involve fluid combinations of multiple task sets. Furthermore, workers identify less with particular specialties than with Web production as a whole. Fluid jobs allow workers some autonomy in production, but little control over the wider organization of work. This suggests that flexibility may generate new occupational structures and new contradictions for workers, but comparison with prior research suggests that occupations have never been entirely uniform.

Key Words: occupations • flexibility • autonomy • careers • World Wide Web


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